Characters and Plot in the Black Gold Essay Example for Free

Characters and Plot operating at a profit Gold Essay It isn't so continuous to locate a novel composed with a creature as the principle character and the story spinning fundamentally around him. All things considered, there are journalists like Marguerite Henry who composes creature stories with so much interest and enthusiasm, one of which is the Black Gold. It depended on consistent with life encounters set during the mid 1990s in Oklahoma and Kentucky. Blending her tremendous information about the point and her inventive ability recorded as a hard copy, Marguerite Henry had the option to weave a story with phenomenal characters went up against with unprecedented clashes. Brief Summary The story developed in the account of a yearling named Black Gold, after his experiences being a race horse. He was viewed by numerous individuals as powerless and not great in hustling since he has a littler body contrasted with different ponies. Be that as it may, through the assistance of his mentor Hanley Webb and rider Jaydee Mooney, the yearling began to win lastly picked up triumph in the Kentucky Derby. His prosperity kept on thriving until he got harmed in one of the races he joined. His leg got a quarter break. In the long run, the yearling passed on. Dark Gold was given an internment in a field in New Orleans. Examination of the Characters Being a creature isn't motivation to carry on with an actual existence less straightforward. It is a lot of obvious in the narrative of Black Gold. His life is comprised of complex events that can be considered as increasingly unpredictable when contrasted with lives of others. His introduction to the world was a result of a fantasy. Al Hoots, the proprietor of Black Gold’s mother named U-See-It, imagined that on the off chance that he will raise U-See-It to a main sire, the female horse will bring forth the pony that will win in the Kentucky Derby. Subsequently, Hoots attempted to mate U-See-It to a steed named Black Toney. The cash Hoots utilized originated from the oil that during that time was being unearthed from their territory in Oklahoma. Here is the place the name Black Gold began. Among the people who conferred time and commitment to Black Gold was his rider Jaydee Mooney. Jaydee Mooney was the person who at first had faith in the limit and ability of Black Gold: â€Å" †¦us Mooneys consistently attempt. We do our best†¦Ã¢â‚¬  ( p. 108). In any case, his soul was driven into limits when Black Gold got harmed a few days before the Derby: It was the principal misfortune for the group of Black Gold and Jaydee Mooney. Was it the irritation in his foot showing up once more a similar difficulty hed had the week prior to the Derby? (p. 143). In any case, Jaydee Mooney end up being as a rider as well as a companion also to Black Gold, particularly when the pony kicked the bucket. Examination of the Plot Since the book was based from genuine stories and genuine encounters, Marguerite Henry composed it by describing occasions in sequential request. Albeit written thusly, the book isn't exhausting and hauling to peruse. It is on the grounds that the plot itself is a convincing one that gets and drawn promptly the consideration of its perusers. She utilized abstract gadgets in order to give her inventiveness and dominance in taking care of and composing a theme, for example, that introduced in the book. Henry was likewise effective in introducing change of occasions. Each section in the book guarantees an all the more fascinating and serious happenings from past occasions and parts. Moreover, Henry was compelling in dispensing transitional gadgets that control the perusers while perusing. The utilization of delineations in the book helped in the best possible understanding of occasions in the story since the perusers will be deliberately guided while going on through the story. Notwithstanding, the utilization of these delineations by one way or another gives a feeling that Black Gold is a children’s book. In any case, with everything taken into account, the story’s plot, just as the book when all is said in done, was an all around created delineation of an exceptional story. Reference Henry, M. ( 1957). Dark Gold. Illinois: Rand McNally

La Malinche free essay sample

A paper which examines the Mexican ladies who became sweethearts to the Spaniards during Spains success of Mexico, and how they are depicted in Mexicos social history. Utilizing as a foundation Bernal Diaz del Castillos book Historia de Conquista de la Nueva Espaa, expounded on the Spanish victory of Mexico in the sixteenth century, the paper examines the Indian ladies who were darlings to these Spaniards, the most popular being La Malinche, sweetheart to Hernan Cortes himself. The paper utilizes the character of Maria admirer of one of Cortes officials to show the historical backdrop of these ladies and what drove them to so-call double-cross their kin by laying down with the adversary. The paper shows how La Malinche (and others) have been depicted in Mexican social history as moms of the mestizo offspring of blended Spanish and Indian race. The paper examines too how popular assessment of La Malinche has changed during late years, generally because of the impact of women's activist developments, who consider her to be an image of the continuance of the Mexican individuals. We will compose a custom article test on La Malinche or then again any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page In any case, there is another component to the first and long-suffering dismissal and even disdain that has been given occasion to feel qualms about La Malinche, and different ladies who (like the Maria of our story) had comparable auxiliary positions. Ladies who delivered Mexican mestizo kids have been abhorred by numerous Mexicans until the latest age not as a result of their treachery of the Aztecs but since of their inducing of the whole race of Mexicans. It is on the grounds that Mexicans have for such a long time detested themselves, abhorred their own blended legacy, that they despise La Malinche and other ladies like her. It is just when Mexicans come to harmony with their own mestizo legacy that they can deal with La Malinche and adore her as the author of the race. It appears to be genuinely sure that she was without a doubt Cortess darling yet additionally that she was dedicated to him. This ought to barely mark her as a prostitute.

Desert Precipitation, Plant, and Animal Life

Desert Precipitation, Plant, and Animal Life Deserts, otherwise called bone-dry terrains, are locales that get under 10 creeps of precipitation a year and have little vegetation. Deserts involve around one-fifth of the land on Earth and show up on each mainland. Little Precipitation The little precipitation and downpour that falls in deserts is normally whimsical and differs from year to year. While a desert may have a yearly normal of five crawls of precipitation, that precipitation may come as three inches one year, none the following, 15 inches the third, and two inches the fourth. In this way, in dry situations, the yearly normal educates small concerning real precipitation. What does make a difference is that abandons get less precipitation than their potential evapotranspiration (vanishing from the dirt and plants in addition to transpiration from plants approaches evapotranspiration, contracted as ET). This implies deserts don't get enough precipitation to conquer the sum dissipated, so no pools of water can shape. <img information srcset=https://www.thoughtco.com/thmb/WpqyTMdZ7Gj7e-dJBh_3t4L2SVQ=/300x0/filters:no_upscale():max_bytes(150000):strip_icc()/saguaro-prickly plant woodland in-saguaro-national-park-arizona-946243008-5c4553fb46e0fb0001c1bbd8.jpg 300w, https://www.thoughtco.com/thmb/opyiSzUapsRjFFY3zobt2UjBqHc=/755x0/filters:no_upscale():max_bytes(150000):strip_icc()/saguaro-desert plant backwoods in-saguaro-national-park-arizona-946243008-5c4553fb46e0fb0001c1bbd8.jpg 755w, https://www.thoughtco.com/thmb/M-SUQmtwQq9ZkiS8YtPCKerXuSo=/1210x0/filters:no_upscale():max_bytes(150000):strip_icc()/saguaro-prickly plant timberland in-saguaro-national-park-arizona-946243008-5c4553fb46e0fb0001c1bbd8.jpg 1210w, https://www.thoughtco.com/thmb/h65J1mJecMKWQFXZppeNuA18f_I=/2121x0/filters:no_upscale():max_bytes(150000):strip_icc()/saguaro-desert plant woodland in-saguaro-national-park-arizona-946243008-5c4553fb46e0fb0001c1bbd8.jpg 2121w information src=https://www.thoughtco.com/thmb/I8kiVRFjhAoP3m_I0IdQi2QeAJ0=/2121x1414/filters:no_upscale():max_bytes(150000):strip_icc()/saguaro-prickly plant woodland in-saguaro-national-park-arizona-946243008-5c4553fb46e0fb0001c1bbd8.jpg src=//:0 alt=Saguaro prickly plant woodland in Saguaro National Park Arizona class=lazyload information click-tracked=true information img-lightbox=true information expand=300 id=mntl-sc-square image_1-0-7 information following container=true /> benedek/Getty Images Plant and Animal Life With little precipitation, not many plants develop in desert areas. At the point when plants do develop, they are normally divided far separated and are very meager. Without vegetation, deserts are exceptionally inclined to disintegration since there are no plants to hold down the dirt. In spite of the absence of water, various creatures call abandons home. These creatures have adjusted to endure, however to prosper, in brutal desert conditions. Reptiles, tortoises, poisonous snakes, roadrunners, vultures, and, obviously, camels all live in deserts. Flooding in a Desert It doesnt downpour frequently in a desert, yet when it does, the downpour is regularly exceptional. Since the ground is regularly impermeable (implying that water isnt consumed into the ground effectively), the water runs rapidly directly into streams that solitary exist during rainfalls. The quick water of these transient streams are answerable for the vast majority of the disintegration that happens in the desert. Desert downpour frequently never makes it to the sea, the streams ordinarily end in lakes that evaporate or the streams themselves simply evaporate. For example, practically the entirety of the downpour that falls in Nevada never makes it to an enduring stream or to the sea. Lasting streams in the desert are normally the consequence of colorful water, implying that the water in the streams originates from outside of the desert. For instance, the Nile River moves through a desert however the streams source in high in the mountains of Central Africa. Where Is the Worlds Largest Desert? The universes biggest desert is really the freezing mainland of Antarctica. It is the universes driest spot, getting under two crawls of precipitation every year. Antarctica is 5.5 million square miles (14,245,000 square kilometers) in zone. Outside of polar locales, Northern Africas Sahara Desert is the universes biggest desert at more than 3.5 million square miles (9,000,000 square kilometers), which is marginally littler than the size of the United States, the universes fourth biggest nation. The Sahara extends from Mauritania to Egypt and Sudan. What Is the Worlds Hottest Temperature? The universes most elevated temperature was recorded in the Sahara Desert (136 degrees F or 58 degrees C at Azizia, Libya on September 13, 1922). Why Is a Desert so Cold at Night? The exceptionally dry demeanor of the desert holds little dampness and along these lines holds little warmth; hence, when the sun sets, the desert cools significantly. Clear, cloudless skies additionally help to rapidly discharge heat around evening time. Most deserts have exceptionally low temperatures around evening time. Desertification During the 1970s, the Sahel strip that extends along the southern edge of the Sahara Desert in Africa encountered a staggering dry spell, causing land that was once in the past utilized for touching to go to abandon in a procedure known as desertification. Around one-fourth of the land on Earth is undermined by desertification. The United Nations held a meeting to start examining desertification in 1977. These conversations in the long run brought about the foundation of the United Nations Convention to Combat Desertification, a worldwide settlement built up in 1996 to battle desertification.

Dreaming of Time Travel Essay

The perusing â€Å"Dreaming of Time Travel† talks about utilizations of time machine, regardless of whether time travel is conceivable and how time travel can be clarified as far as material science and quantum mechanics. The creator features such issues as meeting yourself previously, time as fourth measurement, many-world hypothesis, self-consistency, ideas of wormhole and star trek. Human creative mind has been constantly caught by chances of time travel as it would give an astounding chance to see own past and points of view for future. Science is keen on time travels the most as it would assist with settling chronicled and logical clashes and dubious focuses. Obviously, if individuals had time machine, they would visit twenty-third century to search for mechanical advances and to discover viable methods of malignant growth treatment. By the by, time travels may change the past and, subsequently, future would be changed too. You may seven sneak out of presence because of progress. It is conceivable to execute Hitler forestalling, in such a way, World War II and spare a huge number of guiltless passings. Individuals would have the option to take an interest in recorded occasions molding them. In addition, it is conceivable to meet authentic figures as, Buddha, Moses, Cleopatra or Shakespeare. As a matter of fact, there is no constraint of potential outcomes. Time travel causes individuals to feel allowed to move far and wide, yet they might be vulnerable as they are not familiar with astronomical request. These days the issue of time travel has gotten a matter of enthusiasm for physicists, not just for fiction journalists. For instance, when Wells composed his popular â€Å"The time Machine† many accepted that it was difficult to go through reality. It is Einstein’s Universe that makes time travel conceivable and justifiable. In this way, numerous physicists are effectively examination time travel to the past. In his thoughts Einstein utilizes the idea of time as fourth measurement. This thought is utilized to show that time can be estimated by moving and fixed onlookers. Along these lines, Einstein contends that our universe is four-dimensional. The possibility of many-world hypothesis is additionally exceptionally intriguing as it offers radical option of review our reality. Many-world hypothesis depends essentially on quantum mechanics created in the start of the twentieth century. Quantum mechanics was utilized to clarify the conduct of particles, iotas and other miniaturized scale particles. Quantum mechanics demonstrated that particles had wave nature. It is expected that individuals won’t change the pass in the event that they travel since they are a piece of it. In any case, Einstein saw it as mystery. In this way, the idea of self-consistency was acquainted with clarify the chance of recorded changes. It appears that self-consistency is somewhat dubious to the presence of mind of free decision and choice. Accordingly, time travelers are probably going to be obliged being denied of basic human capacity. For instance, David Lewis contends that through and through freedom never permits individuals to do consistently outlandish things. Four-dimensional world doesn’t change as it is seen as fixed figure. Time-travel stories are likewise founded on self-consistency framework. In time travel the particles have world line implying that there is a hover without any closures. Such particles are called jinn. They are professed to show up by wizardry as in Aladdin’s story. Frequently fiction writing includes logical examination of time travel. For instance, â€Å"Star Trek† fiction supports further time-travel examination from logical point of view. It focuses on that it is conceivable to utilize twist drive to ravel in past. Fiction regularly animates logical reasoning. Physicists are the most intrigued by time travel as they need to test the limits and chances of physical laws, just as to patent a time machine. The creator infers that time travel appears to be so abnormal for individuals straightforward in light of the fact that they aren’t acquainted with meet time travelers in our regular day to day existence. On the off chance that individuals meet them regular, they won’t be amazed. On the off chance that time travel can happen on a basic level, researchers will get new experiences about the widespread request. Works Cited Gott, J. Richard. Time Travel in Einstein’s Universe: The Physical Possibilities of Travel Through Time. NY: Houghton Mifflin, 2001. 3-32.

Comparing A Lady of the Letters and Bed Amoung the lentils Essay Example For Students

Looking at A Lady of the Letters and Bed Amoung the lentils Essay A Lady of Letters and Bed Among the Lentils are monologs around two forlorn characters in the late twentieth Century. Miss Ruddock is a standard moderately aged lady who has a fixation to compose letters of grumbling so it handled her in a tough situation. Susan is the courageous woman in Bed Among the Lentils, she is a vicars spouse and a drunkard. Susan lives in a cold marriage and emphatically can't help contradicting the job of the vicars spouse; she needs love and consideration from her significant other. Susan in disappointed with sex in her marriage uncommon and dried up conjunctions that happen among Geoffrey and me and detests Geoffreys fun club and his desire and profession. Then again Geoffrey covers for her yet everybody knows that she is a junkie. Susan isn't strict and questions that even her significant other is a genuine devotee. Everybody in the ward disregards her, even the diocesan alludes to her as Mrs Vicar. Being an untouchable she floated to liquor addiction and later to infidelity. She even bombed her own vision of her mature age however pardoned herself with coming up short on the demeanor. It is muddled why Susan begun an issue, was it to settle the score with Geoffrey or absence of sex or even simply out of intoxication? She found sexual fulfillment and even gave some interest in Mr Rameshs religion which may imply that she can't help contradicting the fundamental of Christianity. Susan does offer odd remarks about Jesus You never observe image of Jesus grinning, isn't that right? It appears that she is looking for a reason to drink and Mrs Shrubsole is on a par with any. Clearly that she is caught and unfit to discover way out, drinking and the issue are just additional load on her. The enlivening point is when Mr Ramesh proposed that it is ideal to attempt sex while she is calm. Susan joins AA. Before long there is a change in her external appearance however inside she become considerably increasingly disconnected. Mr Ramesh is gone and Geoffrey is utilizing Susan and her battle with the compulsion as his accomplishment wanting to accelerate his vocation. Susan woun d up more regrettable than toward the start. Miss Ruddock is a watchman of nearby network, composing protests to everybody about everything. She is conventional and preference levels a supremacist. Irene doesn't intend to be damaging yet being a meddler she made some off-base allegations and wound up in jail. She cared for her mom until her demise and remained single since. Irene is a virgin and doesn't show any enthusiasm for men or sex. She is inflated I never said she could call me Irene. She has a little contact with individuals, even doesn't have the foggiest idea how to swear. Her urgent composing is her approach to be a piece of society, her solitary contact with outside world. She can not come the advancement, seeing that cops wearsâ glasses or that neighbors don't have window ornaments makes her a pariah. Disastrous obstruction about the kid over the street and announcing about a police officers investing energy at No.56 handled her in jail. Incidentally she finds an opportunity in the jail This is the first taste of opportunity Ive had in quite a while. Irene should be required and helping Bridget to manage slaughtering she has on heart gives Irene satisfaction. Here and there she is an entertaining and intriguing character, the most joyful of the all Talking Heads. Irene changes her circumstance while Susan remained caught. Susan is defiant and had struggle with herself as well; Irene simply can not help yet determines her opinion of everything that goes in her road however entice to bounce to end. We feel frustrated about Susan on the grounds that as she said she wound up with two places of worship, unfortunately she couldn't break free. Irene has glad consummation even she is in jail yet she wound up there. .ua11dc809b01d752a91fa5994a0729caa , .ua11dc809b01d752a91fa5994a0729caa .postImageUrl , .ua11dc809b01d752a91fa5994a0729caa .focused content zone { min-tallness: 80px; position: relative; } .ua11dc809b01d752a91fa5994a0729caa , .ua11dc809b01d752a91fa5994a0729caa:hover , .ua11dc809b01d752a91fa5994a0729caa:visited , .ua11dc809b01d752a91fa5994a0729caa:active { border:0!important; } .ua11dc809b01d752a91fa5994a0729caa .clearfix:after { content: ; show: table; clear: both; } .ua11dc809b01d752a91fa5994a0729caa { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; obscurity: 1; progress: darkness 250ms; webkit-progress: murkiness 250ms; foundation shading: #95A5A6; } .ua11dc809b01d752a91fa5994a0729caa:active , .ua11dc809b01d752a91fa5994a0729caa:hover { mistiness: 1; change: haziness 250ms; webkit-progress: murkiness 250ms; foundation shading: #2C3E50; } .ua11dc809b01d752a91fa5994a0729caa .focused content region { width: 100%; position: relati ve; } .ua11dc809b01d752a91fa5994a0729caa .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; content enrichment: underline; } .ua11dc809b01d752a91fa5994a0729caa .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .ua11dc809b01d752a91fa5994a0729caa .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; outskirt span: 3px; box-shadow: none; text dimension: 14px; textual style weight: striking; line-stature: 26px; moz-outskirt sweep: 3px; content adjust: focus; content enhancement: none; content shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: supreme; right: 0; top: 0; } .ua11dc809b01d752a91fa5994a0729caa:hover .ctaButton { foundation shading: #34495E!important; } .ua11dc809b01d 752a91fa5994a0729caa .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .ua11dc809b01d752a91fa5994a0729caa-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .ua11dc809b01d752a91fa5994a0729caa:after { content: ; show: square; clear: both; } READ: Analytical Discussion of Cold Mountain by Charles Frazier EssayMonologues reveals to us increasingly about the characters then they need to tell yet it is likewise an uneven story, different characters may be totally unique. Clearly Bennett has some conflict with chapel, police and social administrations, his monologs obviously shows a study about them. He utilizes straightforward yet attractive words to give solid explanations, he realizes how to portray contemplations of forlorn and even intellectually upset character. Bennett is splendid and has exceptionally solid describing aptitudes, the disastrous comic Talking Heads ar e brimming with incongruity yet it gives us how much confinement there was in late 80s. Unfortunately there is much more these days.

Best Practices for Creating Your Personal Brand Using a Blog

Best Practices for Creating Your Personal Brand Using a Blog People blog for a variety of reasons. Many start out simply wanting to share their thoughts and words and, hopefully, make a difference in other people’s lives. Others are more enterprising, aiming to turn blogging into a source of livelihood and a money-making venture while others aim to use their blogs to expand their professional or business networks.Blogging has becomean excellent way to earn more exposure, whether you seek exposure for yourself personally, or for your business. Thus, blogging has come to be seen as a great way to improve one’s brand. © Shutterstock | lassedesignenThis article dives deep into 1) how blogging and branding are related and 2) best-practices for building your personal brand while blogging.BLOGGING AND BRANDINGBlogs are seen as effective platforms for individuals and businesses to build their online presence and expand it further. Forget about sending bulk email to your fans and leaving it at that, blogs are just as effective (even more so) in creating connections and strengthening them.Branding, in a strictly marketing concept, is that strategy that involves the creation of a unique and differentiated name and image. The unique name and image is primarily for the purpose of establishing a presence in the minds and consciousness of customers, so you can attract new ones and keep the existing ones. It takes a slightly different turn when we are talking of the online context. Branding becomes a technique that makes use of the internet and various available online tools in order to build your presence on line.As blogging has become more widespread in the recent decade, so did its power to enable an individual or a business to build an online presence. Granted, it is not the only tool or strategy that can be adopted in order to get one’s brand known and thrive. They include having a logo with a unique design, being active in social media and online communities, and connecting or networking with other businesses or individuals within the same industry. It wasn’t until recently that many individuals and companies have recognized the power of blogging in branding.How does branding through blogging benefit you?It drives traffic to your site. Blogging improves your site’s rankon search enginesand in the process it increases the amount of traffic to your blog or site.It strengthens relationships, specifically your relationship with your customer base or target audience. Blogging promotes interaction since it comes in a more personalized form, with an easy-to-approach vibe.It position s you as an authority figure in your industry. Have you ever fancied yourself to be a brand leader? Then you can accomplish that with the help of blogging if you post useful and informative content. It gives you authority in your chosen field, and will give your business and brand a boost in recognition, trust, and revenue generation.[slideshare id=28453336doc=personalbrandinglikewillferrellss-131120082824-phpapp01w=640h=330]BEST BLOGGING PRACTICES FOR BUILDING YOUR PERSONAL BRANDNo doubt, you will find a lot of tips and suggestions on how you can go about maximizing your blog in order to build your personal brand.Unfortunately, there are simply too many of them to wade through, so we have sifted through them to come up with the best, tried-and-tested, practices that you, too, can put into practice in building your own brand through blogging.Register Own Name as a DomainWith so many blogs now dotting the internet, it is so easy for one blog to drown in a sea of other blogs. Getting noticed certainly becomes more difficult if there are thousands of other blogs in the same niche that are also trying their best to get their brand off the ground.The key here is to be authentic, or to have an identity that is distinctly yours. This is under the presumption that, even before starting your blog, you already know what subject matter you will focus on, or what industry you will try to enter.Know thyself, so to speak, because that will be your foundation.You can start by owning your own name, through registering your own name as a domain. You want to promote your personal brand. It should bear your name and identity.Once you have registered your own name, make sure you use the same name in a way that is easily identifiable when you create accounts in social media platforms and communities for purposes of promoting your blog. Be consistent.Design a Branding-Friendly BlogThis takes a lot of work, since we are talking about the overall look and feel of your blog.Choose a h osting service provider and a blogging platform. For this, there are a variety of service providers and platforms to choose from, depending on the type of blog you want to set up, the industry or niche you want to enter, and how you plan to manage your blog. The most popular hosting providers include Bluehost, Siteground and HostGator, among others, while blogging platforms include WordPress, Blogger and Tumblr. Again, depending on your needs and preferences, you can make an informed decision on which to go for.Apply a unique yet user-friendly blog design. Put yourself in the shoes of your readers. If you visit a blog and you have a hard time navigating, would you want to go through the pain of returning and groping your way around it in the future? Of course not. Also, a design that is too generic also implies that the blog owner does not put a lot of effort or does not have much commitment in managing the blog. Why should a reader put commitment in reading the content that is on i t? That is why you have to pick a layout or design that will make your blog stand out and be easily noticeable. First impressions last, and that also applies in this case.Choose your logo and tagline properly. Just as you have given a lot of thought in picking a unique name and blog design, you should also be just as circumspect when designing a logo or creating a tagline. Remember that these logos and taglines will be associated with your personal brand, so you have to make sure that they will count.Make your blog functional. There should be widgets or plugins that link to your social media accounts. Give your readers the opportunity to interact with you by providing options to contact you. “Online presence” should not only mean being present online. You also have to make yourself accessible to your readers, so they will feel they are dealing with an actual human being and an individual, and not just a robot working behind a computer publishing content.One thing you have to rem ember is that you must be willing to spend money on your blog. Sure, there are a lot of platforms that are free, but they have limited features.If you want to have full control on how your blog will look like and how it will operate, then you have to shell out some cash. Customization comes at a price; you just have to weigh how much you are willing (and are able) to pay.[slideshare id=36457650doc=yourpersonalbrandonline-140630055903-phpapp02w=640h=330]Embrace Social MediaSocial media has certainly become a game-changer, playing a very important role when it comes to branding. In the past, social media platforms such as Facebook and Twitter were designed to connect and reconnect people. Today, their roles have become far more encompassing. Other social media platforms worth noting include Google+, Reddit, Pinterest, Digg, and Instagram.Social media presence gives you a human personality online. Your audience will be able to identify your blog with an individual, someone with a perso nality.Join social media and be active in your circles. So you signed up for an account in this or that platform; that is not the end of it. Be social in every sense of the word. You have to be active in those circles, because that is one way to ensure that you have a consistent online presence. Post regular updates in the social media platforms that you are a member of, actively promoting your blog and, in turn, your brand.Display your social following statistics. There are several widgets or plugins that you can install on your blog so that it will display your social following statistics. Visitors that arrive at your blog for the first time are likely to see the number of followers you have on your social media accounts. High numbers indicate that your brand is likable and will, in turn, convince these new visitors to follow you.  Social proof should not miss on your blog.Manage blog contentThe biggest difference between successful and unsuccessful blogs is the content. This prin ciple also applies to branding through blogging. What separates bloggers that have successfully created their own brand is the value that they offer to their audience.We can use a simple analogy for this. A clothing brand, for example. Buyers will not give a clothing brand the time of day, much less their money, if the quality â€" the fabric, the workmanship, the design â€" is poor or sub-par. It’s the same thing with blogging. Readers will not visit a blog that does not provide valuable information, so that blog can just say goodbye to any hopes of its brand going anywhere.Make sure your blog offers value. Your blog should provide useful information, or information that will actually mean something for anyone who reads or sees it. With so many blogs to go through, visitors won’t hesitate to click away from your blog to another, more relevant, blog if you offer nothing of value. At the end of the day, the most important aspect of your blog is the value of the content. It won’t do your personal brand any good if you have a great-looking blog that is filled with poor quality content.Keep blog content consistent. You want to establish yourself as an authority when it comes to travel. Unless you find a good reason and an interconnection, you won’t be doing your online branding any favors if you start throwing in content related to fashion somewhere in there. Early on, you have chosen a specific subject matter or topic. Stick to it, if you also want your brand to stick.Keep the updates regular. To establish your brand, you have to remain visible at all times. You are not doing it right if you put up content one day, then disappear for a week, then coming back for another update, and disappear for another spell. Update your blog regularly or, if you create a timeline or schedule, stick to it. If you decide to put up content every two weeks, then do so, but make sure you do it regularly. Long silences are bound to give the impression that you are not as commi tted to your blogging (and branding), and it will also make your readers remember you less.Include a portfolio. You might think that portfolios are only for artists, photographers and models. You’d be wrong. All the projects that you have worked on can comprise your personal portfolio, which you should include in your blog. This will give your audience a deeper look on who you are and what your brand has to offer. Seeing the contents of your portfolio will also help you gain their trust a bit faster. For example, a food blog that features recipes for cakes should include successful original and personal recipes. This will certainly add to the blogger’s credibility in that specific area.Have good visual elements. Never forget that humans are, by nature, visual beings. 65% of the population is comprised of visual learners. People will certainly not enjoy visiting a blog that is purely text and does not have images or videos. Those who do will definitely not stay long on that blog. Most of them will certainly not want to go back to it. You have to strike a balance between text and multimedia in order to engage your readers to pay attention to your blog.Do some “auditing”In other words, you will have to monitor your online presence. Be on your guard and stay vigilant at all times. This will allow you to be more flexible, and take the appropriate action if and when necessary.You may think that it is embarrassing to “Google yourself” but, hey, there is nothing wrong with that. It’s a good way to assess how your online presence is faring. In fact, we recommend that you set up alerts for your blog’s name so you can watch it more closely.You should also watch what you share on your social media channels. Just as you manage the content you put up on your blog, you should also be just as careful when it comes to your social networks. You may be active on social media and have amassed a huge following, but you should keep an eye on those numbers, and the r eactions of your followers. Keep in mind that every single thing you share on your social networks, be it an image, a status update, a tweet, or even a link or URL, will have an impact on your personal brand. Network, network, networkBeing active on social media is one good way of networking, but do not stop there. Building your own network will also work wonders for your personal brand. But, aside from social media promotions, how else can you expand your network?Build online communities through your blog. You will find other successful blogs that have email lists, where readers can sign up for regular updates. Take this opportunity to reach out to your readers in an avenue other than content published on your blog. For example, a travel blogger can send tips via email other than those regularly appearing on the blog. This will give readers a sense of importance, because they are personally receiving updates and communication from the blogger. Thus, the brand name is strengthened.A ssociate with other strong brands. It is not a strange sight to see bloggers with other bloggers, especially those that are in the same niche or industry. In fact, they also often collaborate on certain projects which, in turn, boost both of their personal brands. When choosing a brand to associate your own brand with, make sure you choose wisely. Pick a strong brand or, if not an established brand, at least one that has potential of growing. The brand should also be relevant, or have a connection with you and the brand that you want to promote. For example, you want to promote your brand as a wildlife photographer, then you might want to associate with established wildlife photography groups and photography clubs. Join their communities and contribute content to their websites or blogs. Nowadays, submitting guest posts is another way of widening your network and getting more attention for your brand.Practice subtletyBelieve it or not, humility still goes a long way, even in the blo gosphere. Promote your blog on all the appropriate channels that you can, but do it tastefully and avoid coming on too strong. Readers are bound to be turned off by excessive self-promotion, so make sure you do not do it so blatantly or be too forward about it.Blatant self-promotion can damage your brand. Aside from turning away your target audience, it will also put a wedge between you and the other bloggers in your industry. That is not a position you would want to find yourself in. It will not bode well for your networking efforts, and building your brand will become more difficult.Building a personal brand may seem like a monumental task, especially if you are thinking of using a blog to do so. But it should not be like that. After all, the blog is, in itself, a powerful tool for marketing your brand. All that is left is for you to utilize the tools that you are given in order to build your brand and make it flourish.

Going for Basic Training - Free Essay Example

The date is January 3rd, 2010 and I am on a bus headed for basic training, a four-month long process. I have a million thoughts rolling through my head. I have no idea what to expect. All I know is that I’m not in Texas anymore. I look out my window and see snow everywhere and soldiers walking in formation. The bus starts to take off toward the barracks, which I will call home for the next few months. Out of nowhere, three drill sergeants stand up and start talking to us about what we’re going to be doing. Everyone always thinks drill sergeants are just people who are paid to yell and scream at new soldiers to prepare them for war, but as my drill sergeants were talking to me, they seemed very nice and relaxed. Then it all changed for the worse. They started yelling up and down the aisle way for what seemed to be a lifetime. I look up at one of the drill sergeants coming my way. â€Å"What are you looking at private? † The drill sergeant shouts. â€Å"Nothing, drill sergeant† I reply. I then get told to get in the front leaning rest position. This in army terms, is the pushup. This is where I learn my first lesson. One of the most essential attributes I learn at basic training is self-discipline. The first time I learn about self-discipline is during my first phase. Basic training is separated into three phases, each phase lasting three weeks. The first phase, called red phase, means the drill sergeants are in total control of me. They are constantly yelling at me even for the slightest mistakes I make. The purpose of this is to teach soldiers to pay attention to detail and teach us self-discipline. There is a significant difference between the daily life of a civilian and a soldier at basic training. Everywhere you go at basic training there are rules. As an example, always marching to places in formation, or standing at parade rest when talking to a non-commissioned officer. Another place that has several regulations is at the chow hall, or cafeteria. On my very first day eating in the chow hall, I learn quickly what these rules are. I start walking inside the building in a single file line, trying not to be noticed by the drill sergeants. When I get up to the counter, food is put on my tray. There is a drill sergeant behind me watching every step I take, waiting for me to mess up. As I get my tray back I start walking away. â€Å"Hey private, give me 40 pushups for not side-stepping all the way to the end! † So I drop down and start my pushups. I pick my tray back up and go to my seat to start eating. About a minute into my meal a drill sergeant comes up to my face and yells, â€Å"you have 30 seconds to finish your plate, and then get up! † â€Å"What did I do wrong†, I thought to myself. As I get up and leave, a soldier next to me whispers, â€Å"You’re supposed to keep your head down and feet together while you eat. Looking back on my first day eating in the chow hall, I realized how this helped me become more self-disciplined. Certain rules that I had during this â€Å"red phase† taught me how to do what was asked of me. Another instance I learn about self-discipline is when I get punished for not following protocol. One night, almost three weeks into basic training, the drill sergeant is walking down the hallway. He sta rts blowing his air horn, yelling, â€Å"toe the line! † I immediately jump out of my bunk and run into the hallway with all the other soldiers. I line up shoulder to shoulder with the others. The drill sergeant then says, â€Å"Hold out your canteens. † I instantly start to panic. Our canteens are supposed to be full at all times, but mine was half empty. As he came to me, he grabbed my canteen from my hand. He shook it once and just dropped it to the floor. â€Å"I know I am in trouble now† I thought to myself. As the drill sergeant finished checking everyone’s canteen he says, â€Å"Everyone who is still holding their canteen will get to go on pass tomorrow. † I just wanted to drop to the floor like my canteen. I just lost my first chance to finally talk to my family since I left a month ago. Looking back at the night, I realize how that taught me self-discipline; I should always be prepared for what is asked of me. By the end of basic training I am able to show self-discipline by preparing myself for â€Å"family day. † On the very last day of basic training, they have â€Å"family day† It is where my family comes and I get to spend time with them. In order to get this privilege, I need to have my M-4 inspected. I haven’t seen my parents in over two months, so I’m going to do anything to see them. It is 16:00 hours and we just get back to the barracks from training all day. I instantly pull out all my cleaning supplies: brushes, rags, q-tips, shaving cream, baby wipes. I start cleaning for hours. I take my whole weapon apart, cleaning every square inch of it. It is now 2:00 hours and everyone in the barracks is asleep, except me. I continue cleaning it until I know it is perfect. After cleaning my weapon for around 11 hours, I finally go to sleep at 4:00 hours. I wake up the next morning and turn my M-4 in to the first sergeant. Anxiously waiting, he tells me I passed. I am overwhelmed with excitement. I finally am able to spend time with my family. This occasion showed me that I have learned self-discipline. Basic training taught me a plethora of lessons and values. It was highly intense and challenging, so accomplishing it was very self-gratifying. The lesson that has affected my life the most though was becoming more self-disciplined. Those nine weeks have changed my life for the better. I hope to use several of these life lessons throughout the rest of my career in the army and in the civilian world.

The Portrayal of Rural Life in 18th Century Poetry Essay

Discuss the portrayal of rural life in one or more of the passages. In this essay I will be exploring the presentation of rural life in eighteenth century poetry, by studying the poetic conventions of anti-pastoral poetry and more particularly by analysing `The Threshers labour by Stephen Duck. I will approach the issue by first of all addressing the meaning of pastoral poetry, and more specifically what pastoral poetry meant to eighteenth century poets, before looking at the meaning of anti-pastoral as opposed to pastoral. I will then perform a close reading of Ducks `The Threshers Labour as a challenge to the traditional pastoral form. The traditional subject of pastoral poetry was that of life in the country, particularly†¦show more content†¦The Victorian poet Mathew Arnold changed his pastoral view of nature in his poem Dover Beach written in 1851. He realised that the `natural world can no longer be constructed as a land of dreams, but is in fact a bleak battle for survival without divine purpose (Gifford, 1999, p120). This is the essence of anti-pastoral poetry, to write about the realties of rural life rather than indulge in the `beauty of the country with no reference to the hardship of country life. `The Threshers Labour (1736) is Ducks depiction of the hard realities of country life that would not be found in traditional pastoral poetry of the period. Duck had previously worked as a thresher and so had experienced the hardships of the trade. Manual labour is the central subject of the poem, which immediately places it as anti-pastoral, as opposed to traditional pastoral poetry of the period such as that of Popes Windsor Forest, that depicts the `beauty of county life. This is perhaps why this poem encounters problems of genre. As Sambrook states: The Threshers Labour is one of the earliest eighteenth-century poems to belong to no recognised literary kind....pastoral, anti-pastoral, counter-pastoral, georgic, anti-georgic, or plebian georgic, `The Threshers Labour has been called all of these, but still there remains no critical consensus. (Sambrook, 1993, p) As this quote suggests, Ducks poem cannot easily be placed into one set of poetic conventions. However I plan to showShow MoreRelated Comparison of the Portrayal of Nature in Blake and Wordsworth1518 Words   |  7 PagesComparison of the Portrayal of Nature in Blake and Wordsworth One of the most popular themes for Romantic poetry in England was nature and an appreciation for natural beauty. The English Romantic poets were generally concerned with the human imagination as a counter to the rise of science. The growing intellectual movement of the 18th and 19th centuries placed scientific thought in the forefront of all knowledge, basing reality in material objects. The Romantics found this form of world viewRead MoreIndian English Novel17483 Words   |  70 PagesIndian novels which were merely patriotic gained a rather contemporary touch with the coming of Mulk Raj Anand, Raja Rao and R.K.Narayan. The social disparity of India which was aptly described by Mulk Raj Anand in his Coolie, the imaginary village life with its entire unedited realities in R.K. Narayan`s Malgudi Days and last but not the least the aura of Gandhism depicted by Raja Rao in his remarkable novel Kanthapura portrayed a whole new India. The need of the `foreigners` depicting IndiaRead More One Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesPerspectives on the Past, edited by Susan Porter Benson, Stephen Brier, and Roy Rosenzweig Also in this series: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian

The Natural Violence of Human Nature as Shown Through the...

The Natural Violence of Human Nature as Shown Through the Epic Beowulf Violence is the way of the game in the world of Beowulf. It is how things get done. It is what people care about. The songs in the Mead Hall are all sung of the great violent epics that took place in the times long gone. When there is no violence that can be perpetrated, these cultures tell stories of violence, so as to release this need for aggression that is somewhere deep with in them. This is in many ways like the world that we live in. Humans in this modern world are surrounded and fascinated by violence. Whether or not they are taking part in it, it does fascinate them. It can be found in television, movies, video games, music, books, and all other†¦show more content†¦In the Epic of Beowulf, peace lasts for over fifty years and all the text that is devoted to it is two lines. That is all. The other several thousand lines take place over a span of couple days and the great accomplishment of fifty years of peace merits only two lines. Then again, how different is that from the way that we keep and tell our histories. Most history textbooks glance over decades of time in just a couple pages. Then, when they get to a war, they spend several chapters and many pages on just a couple years worth of time. A student barely learns any of the great legislation that is passed to protect the people of the United States of America, but they can on the other hand tell you all about the great battles of the Revolutionary and Civil Wars. Usually and American History student will receive just one chart about FDR?s programs to combat the Great Depression where as when it comes to World War II, entire books will be read about the strategy, tactics and turning points in the war. 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Identical with life, it could be seen that

The Cell - Prokaryotic and Eukaryotic Cells

Life is both wonderful and majestic. Yet for all of its majesty, all organisms are composed of the fundamental unit of life, the cell. The cell is the simplest unit of matter that is alive. From the unicellular bacteria to multicellular animals, the cell is one of the basic organizational principles of biology. Lets look at some of the components of this basic organizer of living organisms. Eukaryotic Cells and Prokaryotic Cells There are two primary types of cells: eukaryotic cells and prokaryotic cells. Eukaryotic cells are called so because they have a true nucleus. The nucleus, which houses DNA, is contained within a membrane and separated from other cellular structures. Prokaryotic cells, however, have no true nucleus. DNA in a prokaryotic cell is not separated from the rest of the cell but coiled up in a region called the nucleoid. Classification As organized in the Three Domain System, prokaryotes include archaeans and bacteria. Eukaryotes include animals, plants, fungi and protists (ex. algae). Typically, eukaryotic cells are more complex and much larger than prokaryotic cells. On average, prokaryotic cells are about 10 times smaller in diameter than eukaryotic cells. Cell Reproduction Eukaryotes grow and reproduce through a process called mitosis. In organisms that also reproduce sexually, the reproductive cells are produced by a type of cell division called meiosis. Most prokaryotes reproduce asexually and some through a process called binary fission. During binary fission, the single DNA molecule replicates and the original cell is divided into two identical daughter cells. Some eukaryotic organisms also reproduce asexually through processes such as budding, regeneration, and parthenogenesis. Cellular Respiration Both eukaryotic and prokaryotic organisms get the energy they need to grow and maintain normal cellular function through cellular respiration. Cellular respiration has three main stages: glycolysis, the citric acid cycle, and electron transport. In eukaryotes, most cellular respiration reactions take place within the mitochondria. In prokaryotes, they occur in the cytoplasm and/or within the cell membrane. Comparing Eukaryotic and Prokaryotic Cells There are also many distinctions between eukaryotic and prokaryotic cell structures. The following table compares the cell organelles and structures found in a typical prokaryotic cell to those found in a typical animal eukaryotic cell. Cell Structure Prokaryotic Cell Typical Animal Eukaryotic Cell Cell Membrane Yes Yes Cell Wall Yes No Centrioles No Yes Chromosomes One long DNA strand Many Cilia or Flagella Yes, simple Yes, complex Endoplasmic Reticulum No Yes (some exceptions) Golgi Complex No Yes Lysosomes No Common Mitochondria No Yes Nucleus No Yes Peroxisomes No Common Ribosomes Yes Yes Eukaryotic and Prokaryotic Cell Structures

Kill A Mockingbird By Harper Lee - 1077 Words

In the novel of To Kill a Mockingbird, we learn about the Finch family and also a few other characters that all play pivotal roles in how the story plays out. Scout, the main protagonist in the story, learns about a character named â€Å"Boo† Radley from her friend Dill. Scout, Dill, and her brother Jem set out to lure Boo Radley out of hiding and into the open. All of the rumors consisted of grotesque descriptions describing the facial features of Boo. They were trying to get the monster out of the dark. Through the time they are investigating Boo, they find that Boo has been leaving them presents in a hole in a tree on Boo Radley’s property. The children get a little out of hand when they begin to act out the story of Boo Radley. Atticus†¦show more content†¦Scout changes substantially during the story. Scout loses her innocence and becomes more outgoing and she becomes more empathetic to the world around her. By the end, Scout Finch will have matured beyond all expectations. Will she truly forgive others for their actions, or will she continue to hold grudges over the people around her? The innocence of a child can only be kept for so long, until eventually, the child begins making mistakes and learning from their own experiences. Parents are truly here for guidance until we can walk on our own two feet. Scout Finch makes her own experiences at a very young age. At the start of the novel Scout says from the get-go that she is almost 6 years old. Scout begins telling the story of how their friend Dill came and played with her and her brother, Jem, that summer. Dill throws them into a whirlwind of new ideas and stories. Eventually Dill convinces Scout and Jem to attempt to convince their neighborhood recluse to come out of hiding. Scout learns from the experiences with Boo Radley and even becomes friends with people she never dreamed of being friends with. Scout’s experiences with Dill, Boo, and her father, Atticus, allow her to learn to trust others and not judge a book by its cover. Why do we feel sorry for others even when it is not our fault? It comes from our inner belief that they don’t deserve it and it otherwise leads us to question the circumstances of others. We begin to feel empathy for someone because we

Unit Activity Free Essays

The audience just clearly understand the issues raised, understand the speaker’s stance, and be convinced of that stance’s validity and relevance to them. Many, though not all, persuasive speeches include a call to action-?steps that the speaker hopes to persuade the audience to take. In this activity, you will analyze some persuasive speeches and write one of your own. We will write a custom essay sample on Unit Activity or any similar topic only for you Order Now To prepare for those tasks, learn how to structure a speech. When you write a speech, you should not only pay attention to its Structure but also take care to avoid instances of faulty logic or elements of orphaned, which may lower your credibility. You should also try to quote facts from well-known and reliable sources to support the arguments you make in your speech. Directions and Analysis Task 1: Write a Persuasive Speech Read these persuasive speeches: Shirley Chisholm address on equal rights for women William Jefferson Silicon’s farewell address After reading these successful persuasive speeches, write a persuasive speech of your own. Your speech should be three minutes long, or roughly 500 words. Choose a political issue or world event, such as the 2011 Egyptian revolution or tax breaks for multinational corporations. Your speech should be designed to convince the audience of your perspective on the Issue and, if appropriate, follow up on your call to action. Start with a strong introduction to grab the audience’s attention, avoid using propaganda techniques or faulty logic, and use facts from reliable sources. After writing the speech, read it aloud to check how long it takes to deliver. Type your speech here: Task 2: Review Your Work After completing your speech, use this checklist to check it for any elements of propaganda or faulty logic. Propaganda Element Usage Faulty Logic Usage bandwagon false analogy testimonial distraction transfer ad hominid loaded words appeal to ignorance glittering generalities either-or fallacy name calling appeal to pity comparison personified abstraction plain folks non sequitur snob appeal appeal to wrong authority stereotype begging the question. How to cite Unit Activity, Papers

Advertising Theory and Practice Of Ford Motor Company - Samples

Question: Discuss about the Advertising Theory and Practice Ford Motor Company: Tough is not Enough. Answer: Introduction Instrategic management of a business organisation there are fundamentally four Ps in the marketing mix is used as a guideline to develop an operational framework for the company. These four Ps are: price, product, place and promotion. Therefore, it can be said that promotion is one of the key elements in the success of a business enterprise. Business organisations send a lot of investment on the promotional aspect of the product or services in order to increase the profitability and the sales of the business (Khan 2014). Promotional mix is the way of communication for the organisation with the end customers, with the help of the strategies developed in this department an enterprise reaches out to the end customers in order to not only communicate but also develop a valuable relationship. Promotional mix includes: public relation, advertising, sales promotion direct marketing, digital marketing and personal selling (Kumar Patra 2017). These can be further subdivided in several categor ies depending on the type of medium used or the kind of promotion that is being done. In this report the campaign of Ford motors taking over the market is discussed. With the help of Integrated Marketing Communication and strategic communication the organisation gained an edge over the competition in the market (Haughton et al. 2015). About the company and background of the case study Ford is an American multinational organisation that manufactures automobiles. The company was established in the 1903 and has over the years gained good reputation and goodwill from the market as well as the customers (Corporate.ford.com, 2018). The subject that is going to be discussed in the report is regarding the strategy the company had undertaken in 2013 to become the market leader in 5 years in the 4x4 pick-up truck/Ute market. In the Australian market Toyota HiLux was a tough competitor and one of the major threat to Ford as the popularity of the vehicle was immense. Ford was up for challenge as the vehicle that the company was launching was not only facing a tough competition it was also going to face challenges due to the higher price. The company had gained a lot of good reputation in the personal vehicle segment but this was a big step hence themanagement has a strategic communication planned to deal with the competition. Integrated Marketing Communication IMC is the process by which a business organisation effectively incorporates the resources in order to connect all the medium of communication so that the outcome of the process yields maximum profitability to the organisation. All the promotional tools that have been mentioned above are used strategically in order to ensure the desired outcome of the process. Business organisations incorporate IMC in the marketing strategies in order to build brand images emphasis and add depth to the messages they want to send to the consumers as well as ensure that the target market is communicated properly without a gap (Mazzei 2014). A gap in the communication process is one of the significant barriers in the process of marketing. There are four stages of IMC: strategic communication and marketing, understanding the scope of the medium, application of technology andfinancial management of the decisions. In the case, the Toyota Hilux had formed an image of commercial vehicles which was hard to in filtrate, the company focused on the promoting the image of a commercial vehicle being related to toughness, durability etc (Shkurupskaya and Litovchenko 2016). Ford used one of the most important tools in marketing i.e. market research. In order to get insight of the target market, it was found that the behavioural and physiographic stereotyping regarding the target market was wrong not only that it was also discovered that the target market was also not pleased with the image companies had regarding their image (Grigorescu and Lupu 2015). Role of media planning in IMC The promotional mix constitutes of several tools which can be implemented by an organisation to ensure the communication process leaves no gap. This tool that has been mentioned above have the various segments for example: advertising can be divided according to the medium that is being used. Print medium like magazine, newspaper and pamphlets, on the other hand, there broadcast medium like radio and television advertising have its own set of advantages and disadvantages (Haughton et al. 2015). Media planning helps the organisation analyze the effectiveness of the medium with respect to the target market and the budget of the organisation. Here are some of the steps that are followed while deciding the media that has to be incorporated in the promotional mix of the product or service. First the objectives have to be set, then the strategy to proceed in order to achieve these strategies, selection of the group of promotion along with selecting the particular media lastly the significa nce of the medium chosen must be established in order to ensure maximum output. Some of the aspects that should be kept in mind are: target market, compatibility of the message with media and the process of selection (Grigorescu and Lupu 2015). Ford with the help of research grabbed the opportunity to cater to the requirements of the new target of the market that was discovered. The company largely used broadcast media to change the outlook as well as the image of the target market. Analysis of the Ford campaign The objective of the campaign is that was set by the organisation were in twofold: Primary objective: To increase the growth of the Ford Ranger two times, in achieving this objective it would mean gaining an edge over the competition To boost the profitability by increasing the revenue as well as boosting the average retail price Secondary objective: To use advertisement to boost the awareness regarding the vehicle To develop a brand image for the vehicle To gather online traffic in the and searches about Rangers on com.au It is difficult to enter a market that has stiff competition, becoming the market leader is a matter that can be disused later, Ford while entering the Australian commercial vehicle market was aware of the macro business environment. In order to combat the situation the organisation took several strategic marketing steps. The motive behind of the campaign was to break the idea that the being rough and tough is the only attribute required for a truck; it is much more than just being tough (Shkurupskaya and Litovchenko 2016). The company not only focused on the strengths of the company it also concentrated on the gaps that was created by the completion. The first strategy that the company had undertaken was to break the stereotype surrounding the target market. As discussed the use of market research had helped recognize the gap in the target audience and the agitation among them regarding the brainless stereotype. The organisation found that the target market are men and women who are successful accomplishers in life who have understanding and knowledge this was most of the times misinterpreted by the ruggedness of the image by automobile companies while setting the target market. Ford in the next strategy grabbed the opportunity of catering to the new found target market. Critics awarded the vehicle which helped the vehicle gain goodwill among the new identified market. The company placed the vehicle with a new outlook towards a truck it was not supposed to be any other old truck, the performance and the features in the vehicles were all top notch and it was not anything like a traditional truck it was positioned as a new commercial vehicle catering to the requirement of the people who are beyond brawn. Placing the vehicle as a smarter alternative was the next strategic move of the marketing team. Smart engineering, intelligent features and cutting edge technology for consumers who are smart and ahead of being brawn were implemented in this campaign. The image of the Ranger was like an advanced mechanism in the ute buyer market (Haughton et al. 2015). Traditional media used in the campaign by ford Some of the traditional medium of advertising is the radio, newspaper, magazine, television etc. According to the target market and also the budget of the organisation the medium is selected. In 2014, Ford opted to advertise the new smarter version of the truck they had created in television. Examples of real life ranger drivers were taken and used to advertise the diverse features of the vehicle. The advertisement had followed the model of AIDA (Attention, interest, desire and action) to create awareness among the target market regarding the role of a truck and how it is helping a the driver get to his workplace (Grigorescu and Lupu 2015). The driver of the vehicle on the other hand are people who are not from the blue collar segment rather one of them is an aquatic ecologist and the other individual in this series was a trail designer (Woo et al. 2015). The Advertisement made sure that the profession of the drivers along with the utility of the truck is the focal point of the message. The visuals used in these advertisements are empowering and encouraging, the narration in the 30 sec ad film added to the communication process and gave extra information regarding the person as well as the vehicle. These commercials were aired in national television which is one of the most common platforms for any automobile advertisement (Shkurupskaya and Litovchenko 2016). Some of the advantages of using traditional media like television for advertising the product or services are: As television is an audiovisual medium it has a stronger impact than any other traditional medium, in order to change a set of perception it is important for the stories of the two individuals to reach out to the audience so that they can comprehend with the situation in a improved way and also adds to the credibility of the vehicle in terms with the claims that the comp any is making. The Ad film that has been created has performance and human approach towards the product and the image of the driver. Another advantage of advertising in this medium is using the popularity of the medium to reach out to the target market and also it is a medium that has a large coverage (Roberts 2013). Online media used in the campaign by Ford Digital media or online media is the contemporary addition to the promotional mix. With the advancement of technology and the increased usage of internet among the common people digital media has quickly gained importance in the promotional mix of a product or service (Baltes 2015). The reach and coverage of online media is beyond the geographical boundaries another significant strength of the digital platform is that the company can easily get feedbacks from the customers which helps the company build the fundaments of a valuable relationship with the customers. In the next campaign Ford has used this platform to deliver the message to the target market (Jackson and Ahuja 2016). The point of initiation of this campaign is also based on a research which revealed that the customers had lot of queries regarding the products which remain unanswered. The new information that was gathered was transformed in to content for the series called the science of truck (Ford.com.au 2018). In the series set of questions were answered by the ford engineers which in turn focused on the smart science and technology that was involved in making of the Ranger truck, this ensured that the message of reassuring the that this vehicle is much more than just an old truck that is strong, it is rather an ergonomic instrument that fits in the utility of the consumer. The content was generated for an audience that was looking for answers hence the process gained popularity instantly (Seyyed Amiri et al. 2017). The company used social media platforms like Facebook and YouTube along with other digital medium like popular automobile websites to launch the trailer. The science of truck page i n the official website of Ford Australia. This campaign links with the objective of increasing the traffic of the official website of the company in the Ranger page as well. This camping not only fulfils one objective it also ensures that the gap in communication that was created by other competitors regarding the reputation of the driver and a truck being a bulky vehicle was changed (Dahl et al. 2015). Strategic and information driven content was developed as trailer for the show which was circulated in the digital platform that has been discussed above, by targeting specific audience with the help of searches and content usually viewed by the people. Ford developed content in this series keeping up with the queries by the target audience which made it easier for the company to grab the attention; this also increased the reliability of the product. Digital media has offered business organization with a plethora of opportunity to not only communicate but also interact with the end customers. Instant feedback and immediate reaction to an idea can help the business in a significant way (Dahl et al. 2015). Conclusion It can be concluded from the above discussion that even with tough competition and traditional target market companies can enter a market and gain edge over the competition with the help of an advanced product which recognizes the requirement of the customers and a good promotional mix support. It can be said that in the two Ford campaigns that has been discussed, market research plays a key role. The identification of the gap in target market as well as the lack in knowledge was discovered with the help of research. Important contrast in traditional and online media has been gathered that the process of gathering feedback ensures a complete cycle of communication; this process is rapid and quick in online advertising than in traditional medium. This gives digital media a great advantage over traditional media. References: Baltes, L.P. 2015, "Content marketing - the fundamental tool of digital marketing",Bulletin of the Transilvania University of Brasov.Economic Sciences.Series V,vol. 8, no. 2, pp. 111-118. Corporate.ford.com 2018.About Ford. [online] corporate.ford.com. Available at: https://corporate.ford.com/company.html?gnav=footer-aboutford [Accessed 4 Feb. 2018]. Dahl, S., Eagle, L. and Low, D. 2015, "Integrated marketing communications and social marketing",Journal of Social Marketing,vol. 5, no. 3, pp. 226-240. Ford.com.au 2018.The Science of Truck. [online] ford.com.au. Available at: https://www.ford.com.au/commercial/ranger/science-of-truck/ [Accessed 4 Feb. 2018]. Grigorescu, A. and Lupu, M. 2015, "Integrated Communication as Strategic Communication",Revista deManagement Comparat International,vol. 16, no. 4, pp. 479-490. Haughton, D., Hua, G., Jin, D., Lin, J., Wei, Q. and Zhang, C. 2015, "Optimization of the promotion mix in the healthcare industry",International Journal of Pharmaceutical and Healthcare Marketing,vol. 9, no. 4, pp. 289-305. Jackson, G. and Ahuja, V. 2016, "Dawn of the digital age and the evolution of the marketing mix",Journal of Direct, Data and Digital Marketing Practice,vol. 17, no. 3, pp. 170-186. Khan, M.T. 2014, "The Concept of 'Marketing Mix' and its Elements (A Conceptual Review Paper)",International Journal of Information, Business and Management,vol. 6, no. 2, pp. 95-107. Kumar, S. and Patra, S. 2017, "DOES PROMOTION MIX REALLY HELP TO ENHANCE BRAND EQUITY: A LITERATURE REVIEW",Indian Journal of Commerce and Management Studies,vol. 8, no. 2, pp. 80-86. Mazzei, A. 2014, "A multidisciplinary approach for a new understanding of corporate communication",Corporate Communications,vol. 19, no. 2, pp. 216-230. Roberts, C. 2013, "A Functional Analysis Comparison of Web-Only Advertisements and Traditional Television Advertisements from the 2004 and 2008 Presidential Campaigns",Journalism and Mass Communication Quarterly,vol. 90, no. 1, pp. 23-38. Seyyed Amiri, N., Dastourian, B., Foroudi, P. and Nankali, A. 2017, "Information technology directors' efforts on innovation, integrated marketing communications and brand equity",The Bottom Line,vol. 30, no. 4, pp. 297-309. Shkurupskaya, I.A. and Litovchenko, I.L. 2016, "Investigation of the influence of consumer behavior on the formation of integrated marketing communications",St.Petersburg State Polytechnical University Journal.Economics,, no. 5. Woo, J., Ahn, J., Lee, J. and Koo, Y. 2015, "Media channels and consumer purchasing decisions",Industrial Management Data Systems,vol. 115, no. 8, pp. 1510-1528.

The Factors of Gangsterism free essay sample

Nowadays, there are lot of cases that involve students in gangsterism. According to Curry and Spergel (1990), gangsterism is defined as a crowd or collectively of person with a common identity who cooperate in clique or sometime as a whole group on a fairly regular basis and whose activities the society may view in varying degrees as rightful, illegal, immoral, or some combination. The problem of gangsterism among students of fully residential schools careful studies before effective action can be aken to overcome it. There are a few factors why students involve in gangsterims in school that are mind controlling, bullying, and beating each other. The main factors of gangsterism are beating and gamble. Due to chief Deputy of Comm. Datuk Mohd Mokhtar Mohd Sharif, said four boys who are understand to sit for their SPM exam this year were under arrest over kidnapping and beating of Lim Bing Li,17. He said that students should not mixed up with in gangs and they would not stand for gang linked crime and use all existing laws to catch those mixed up in activity. We will write a custom essay sample on The Factors of Gangsterism or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Some of the school students likes to huge in gamble until they cannot pay for it. As a result of teen gambling, there more teens with debts that they cannot hope for repayment, and a link to stealing and lying. Gambling is an addiction, and gamblers may spend more time on that activity, and less on schoolworks and building relationships with family and friends. On the other hand, gambling is related to other behaviours and factors such as poor academic performance, state in which at least of gambling are lawful.

How is Thomasina presented by Stoppard in Arcadia, and what methods and techniques does he use Essay Example

How is Thomasina presented by Stoppard in Arcadia, and what methods and techniques does he use Paper In Arcadia, Tom Stoppard uses many different techniques and methods to affect our opinion of Thomasina, one of the main characters in the play. Many of these techniques are successful, as by the end of the play the majority of the audience will have formed a strong opinion of Thomasina. The opening few lines that she speaks in the play are all questions; immediately this gives a good first impression as the audience can see that Thomasina is not afraid to be inquisitive. She asks, Septimus, what is carnal embrace? We can then see that she is not satisfied with the answer she is given, leading her to ask, Is that all? This gives the impression that she is very clever and not afraid to ask questions of her elders. In the first scene, this creates a favourable opinion as the audience can sense that Thomasina will be an interesting character to have in the play. We are also given the slight idea by Stoppard that Thomasina does not ask the questions entirely in innocence, and has perhaps simply asked them to make Septimus nervous. We will write a custom essay sample on How is Thomasina presented by Stoppard in Arcadia, and what methods and techniques does he use specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on How is Thomasina presented by Stoppard in Arcadia, and what methods and techniques does he use specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on How is Thomasina presented by Stoppard in Arcadia, and what methods and techniques does he use specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This again makes the audience feel that she is very intelligent. It also creates ambiguity around the character for the audience as they are curious to Thomasinas true personality. The audience is clearly shown Thomasinas intelligence throughout the play; she constructs her arguments as well (sometimes better) as any adults around her or those that we see in the future. When asked what she knows of carnal embrace (having brought the subject up to deflect attention from Septimus), she replies: Everything, thanks to Septimus. In my opinion, Mr Noakess scheme for the garden is perfect. It is a Salvator! This method of deflection of attention onto her by Thomasina is extremely clever, as she senses the trouble Septimus has got himself into and quickly takes control of the situation. By saying more than one point that she can be questioned on, (both Everything, thanks to Septimus, and It is a Salvator! ), she gives Septimus time to think of an explanation. This is because the audience can then see that the adults in the scene are trying to follow Thomasinas diversion of the conversation. Both Lady Croom and Mr Noakes become confused, highlighting Thomasinas clear intelligence over them to the audience. Her intelligence and knowledge also makes the audience feel inferior to Thomasina, as there are points in the play when it is hard for us to understand exactly what she means. The audience also warms to Thomasina more because of this, as she has helped Septimus out. Also, as it the line almost lands Septimus in a lot of trouble, the audience begins to wonder about her motives again, this creates curiosity around the character and we find her more interesting. Although for much of the play the audience could feel inferior to Thomasina, there are also times in the play when the audience is made to feel other emotions towards her, which make us feel superior. In the opening scene, Lady Croom asks Thomasina How old are you this morning? This line from Lady Croom demonstrates to the audience that she clearly does not spend any time with her daughter, so little that she does not even know her age. She also asks her age again later on in the play. This discovery makes the audience feel sorry for Thomasina, as we are led to believe she has had little affection shown towards her in her life. Members of the audience are most likely to be sympathetic with her as opposed to looking down on her because of it this is because we begin to understand how she might be feeling. When Thomasina and Septimus are talking of Cleopatra, the audience also finds out that Thomasina is very sceptical about love in general. She says: It only needs a Roman general to drop anchor outside the window and away goes the Emperor like a christening mug into a pawn shop. This line appears to be said with a bitter tone of voice. As the line in general is based on the concept of love, this makes the audience feel quite sad, as Thomasina is so young and would perhaps feel that someone as young as she is should not be so bitter. It also gives the impression again that she has not seen a lot of love, both around her and towards her in her life. This would have been common in rich families in the 19th century, with many wealthy mothers having too many social engagements to permanently take care of any children. The audience also feels sorry for her when Septimus cons her into translating a very difficult piece of Latin. We see her struggle with the translations, and end up with something that does not flow very well. As this is the first time in the play when we see her intellectually struggling with something, it is one of the first real moments when we do not feel inferior. In this way she becomes more of a natural character to the audience as it is more child-like. However, upon being shown in the play that she has been tricked by Septimus, the audience immediately feels sorry for her. This is a clever method by Stoppard to make the audience pity Thomasina, and perhaps relate to her more. The power struggle between Septimus and Thomasina is ongoing throughout the play, and the audience can see that there has been no real winner in it so far. Thomasina calls Septimus a Cheat! several times in quick succession, and she is incredibly angry with him. This fact that she is so visibly upset makes it clear to the audience that she is disappointed disappointed that Septimus would result to such low methods to get the power back. We then feel sorry for Thomasina, as Septimus is probably the person that the audience sees her closest to in the play, having seen that she receives little attention from her family. It is also the first time that we have seen her quite so vulnerable and one of the few times in the entire play that she shows such strong emotion towards anyone. Many children in those times would have had tutors, but it probably would have been rare for the relationship between them to be so close. As she reacts so fiercely to Septimus actions, in a way it undermines her previous speech on the downfalls of love the outburst of emotion perhaps gives the audience the impression that she was indeed putting on a front in earlier scenes. Again, this makes the audience feel sympathy towards Thomasina as it helps us to realise how lonely she is. The relationship between Thomasina and Septimus is in complete contrast to the one between Bernard and Chloe Thomasina and Septimus have many intellectual conversations and seem to enjoy each others company. There also seems to be more respect between them. Having two pairs of people in the different time periods shows the differences in the times i. e. that there was much more formality and politeness in the earlier times. The conversation is also more contrasted, mainly in that Bernard and Chloe talk more about their personal lives with each other than Septimus and Thomasina do. I think that this shows that people in modern times are much less reserved than they used to be, and are more prepared to talk about feelings etc. It also illustrates that perhaps it was not usual to discuss personal lives at all let alone with people that are not family members. This might seem to the audience today as a strange occurrence, and might be perceived as very private behaviour, when in actual fact it was very common and all conversation was very reserved. Thomasina as a character is also used by Stoppard to create a lot of the humour in the play, both indirectly and directly. A large source of the humour is her conversation and argument with Septimus. She argues with Septimus over natural equations, leading to the line Armed thus, God could only make a cabinet. This produces humour in the scene, and the audience is again impressed that she can understand this concept fully enough to makes jokes on the subject. The humour comes from the fact that she has managed to undermine her tutors argument with one simple witty line. Quite a large proportion of the humour comes from Thomasinas intelligence and wit. During the play, there is much technical conversation about maths and science, both from the older characters and the modern ones. The humour that comes from Thomasinas intelligence helps to lighten the tone of various scenes in the play. For example, in an early scene, Thomasina and Septimus are discussing free will. The language that is used in the technical conversation could feasibly make it hard for the majority of the audience to follow therefore making the tone of the scene serious. However, Thomasina then announces Oh! I see now! The answer is perfectly obvious! As the conversation has previously been so puzzling, the way she decides she knows the answer is humorous to the audience. Added to this, the facial expression of Septimus would be quite shocked that Thomasina knows the answer, again bringing humour to the scene. In this way, Stoppard ensures that the audience likes Thomasina as a character and a person for comedy value if nothing else. The witty lines she brings to the play also ensures any audiences do not see her as a boring character they give the character of Thomasina more depth. A main technique of presenting Thomasina to the audience is by using the other characters in the play, from the old and modern scenes. A part of this is by having the character of Chloe in the modern time, who is both a contrasting and a similar character to Thomasina. Chloe is a much more aggressive, modern style character who uses far less informal language than Thomasina does during the play. She also seems less innocent than Thomasina. For example, Chloe says, If you dont want him, Ill have him. Is he married? This is a suggestive thing to say a direct contrast to Thomasinas opening line What is carnal embrace? Having this contrast with the more direct Chloe makes Thomasina seem much more naive, which again gives the audience the feeling of superiority. An audience is more likely to relate to a character that they do not feel inferior to so this is a clever method of Stoppards to push the audience into liking Thomasina. However, both characters are curious and inquisitive, asking the question Do you think Im the first person to think of this? I think that this illustrates that both Thomasina and Chloe have new ideas and are not afraid to be different. As Chloe is more of an outgoing character than Thomasina, this might make audiences subconsciously think of Thomasina as more entertaining also. The differences in time and tradition in the play become more apparent as the play continues we see similarities and differences between various characters. The biggest obvious contrast is the behaviour of the characters, as in the earlier time they are much more polite to one another and use more formal language. This is why Chloe has such a large effect on the perception of Thomasina Chloe uses slang terms occasionally and swears, whereas Thomasina is very polite and it is clear to see a lot of emphasis was put on manners in that time. These differences help the audience to see Thomasina as more innocent compared to both Chloes time and the time in which they are watching they play. The audience also would like her more because of it the language differences put Thomasina in a favourable light compared to many children her age today, also. Audience reactions today would also be different than in previous times, for example a girl enjoying maths and science is not unusual today and would not be much of a shock, but in the time of Thomasina it would have been considered strange (shown by the reactions of Lady Croom). The reactions of characters in earlier time periods are contrasting in points in the play, and this creates interest for the current audience as we are curious to see why these opinions are so. Another character that has a large effect on how we see Thomasina is Septimus, her tutor. The power struggle and arguments between them both have a large effect on how the audience views Thomasina. The relationship between them also has an effect on this. At the start of the play, they are sat down in a formal manner, introduced as tutor and pupil, and an audience might expect the relationship to be that way. However, there are many short, sharp exchanges between them in the play, such as this one: Thomasina: You did not like my discovery? Septimus: A fancy is not a discovery. Thomasina: A gibe is not a rebuttal. This exchange shows off how sharp they both are, but it also illustrates how intelligent Thomasina must be to keep up and even surpass his arguments. Audiences therefore respect her for realising she is clever enough to argue with him. At stages during the play, we see how Thomasina tries to impress Septimus and often tries to get his attention. For example, mid-way through the play she suddenly states, Mama is in love with Lord Byron. This would seem a shameless attempt to get Septimus to take interest in her, as he is engrossed in a book. However, I do not think audiences would see it as a spoilt thing to do many people would realise that Thomasina is just lonely as she has had little attention from her parents. Using Septimus as a friend to Thomasina is a clever technique by Stoppard to involve the audience and compel them to pity Thomasina. Within the earlier scenes in the play, Thomasinas intellect and wit mean that the audience sees her as a very mature character, and perhaps do not see her acting as if she is a young teenager. Therefore when she uses language that the audience might have expected her to use before the play began it seems as if she is being overly childish. At a few points during the play, we see Thomasina use word and phrases such as: Eurghhh! Oh, goody and Oh, phooey. These lines in the play are such a contrast to her usual scientific terms that the audience sees them as very childish perhaps endearing her further to the audience as it means that her language is, for once, inferior to that of an adult. By presenting Thomasina as a mature person, Stoppard creates an image of her that the audience can like both with the childish and the advanced language. Thomasina is also a contrasting type of person to the majority of modern teenagers; her language, hobbies, and manner are all of a very different style than they would be today. She is much more innocent than teenagers today are perceived, and this could also make her more endearing to modern-day audiences. The childish language she sometimes uses, such as Pooh! again illustrates this, as it is very un-aggressive and innocent compared to much of the language used today. As through the majority of the play the audience sees Thomasina as very intellectual and scientific, it is quite a dramatic change later on when she suddenly becomes more outgoing. In a later scene when Thomasina is older, she is fixated on learning to dance, and one of her speeches about it is: I must waltz, Septimus! I will be despised if I do not waltz! It is the most fashionable and gayest and boldest invention conceivable started in Germany! This speech from Thomasina is extremely unlike her way of speaking it is filled with superlatives (gayest, boldest etc) which it itself is not too unusual, unless it is combined with the fact she is talking about dancing and it becomes strange as previously she has not cared for that sort of thing. She also calls dancing an invention which is bizarre coming from Thomasina, who the audience knows is a scientific type of character and person. The audience is able to sense that she is trying to be different but are unsure of the reason this is a clever technique of Stoppards to get the audience feeling more involved in the play. Because of this new side to her, the audience also become fonder of Thomasina as a character and a person, as she suddenly gains more dimensions as a character. It is a subtle technique by the playwright of adapting the main opinion the audience has of Thomasina which is important as by this stage we are reaching the end of the play. It is also a complete contrast to her earlier speech about Cleopatra and love which again shows the change in her personality in the play. One major factor of the play that greatly affects how the audience perceives Thomasina is the fact that the whole play is set in two different time periods. With the more modern characters attempting to find out about Thomasina, the audience is indirectly told pieces of information about her and the entire household. When we are informed that Thomasina was entirely correct about the mathematical method that she was working on, and that It hasnt been around for much longer than, well, call it twenty years, and that its publishable the audience realises that Thomasina really was a genius and could have been famous as she had wished. This is ironic as in a way she was put down by Septimus for attempting the equations. Audience reaction to this would be split; part of them would feel sad that Thomasina was right all along, but this fact could also be perceived as satisfying for the audience. Having the modern characters in the play enables the audience to find out additional information, and so feel closer to the characters and more involved in the later stages of the play. The two time periods also drastically affect how we see the ending of the play, and how we perceive Thomasina towards the end of it. As we find out about Thomasinas death indirectly through the modern characters, it builds up further sadness for the audience than it otherwise might have done. Valentine says Oh the girl who died in the fire! We are also told she was dead before she had time to be famous. As the characters in the modern day did not know Thomasina, they state that she has died very bluntly. Using the word girl shows to the audience that now she is just another person that lived a long time ago, i. e. emphasising that there is nothing special about her. It is also a very casual word, showing that the modern characters do not really care about her death and have no reason to. This shocks the audience as we did not expect this to happen, and gives the impression of one person being very insignificant in the overall scale of time. This creates even further pity for Thomasina in the final stages of the play, as the audience knows what will happen to her. It also saddens the audience somewhat as we felt close to Thomasina in the earlier stages of the play. Telling us the outcome of the play before it reaches it is a subtle technique by Tom Stoppard of affecting the audiences final opinion of Thomasina. The overall ending of the play creates a lot of emotion around and about Thomasina, as the audience already knows what is going to happen. Thomasina is adamant that Septimus will teach her how to waltz. It is the first time during the play that we see Thomasina do anything rebellious or remotely outgoing. The candle is specifically mentioned in the scene, Septimus warns her Be careful with the flame. This increases the sadness for the audience as we know she dies in the fire, and is a clever technique of Stoppards to make the audience remember what will happen. However, in this scene we last see Thomasina happy as she has learnt to waltz as she wished. I think this scene is generated the way it is by Stoppard to ensure that the audience remembers Thomasina as a character with lots of depth. We also feel a lot of sadness for and towards her as we have seen Thomasina grow up. As she managed to fulfil her ambition to learn to waltz, however, it also has a slightly happy undertone as she would have died after doing something she wanted. The change that Thomasina undergoes throughout the play ensures that the audience can relate to her much more than might have been though at the beginning of the play. I think Stoppard would have planned this change in her character from the start so that he could manipulate the audience into really becoming fond of the one of the main characters in the play. The success of the play, in part, will depend on how the audience views Thomasina, and this is why the techniques Stoppard uses to present her to the audience are so important.